There are various distribution strategies utilized by companies to reach their customers. Intensive distribution involves making products available in as many places as possible, exemplified by brands like Coca-Cola and Nestle.
A manufacturer or supplier grants excusive rights to sell its products to only one distributor or retailor in the area.
Rolex
Rolls Royce
Selective distribution
A distribution strategy where one product is sold at very few or selective locations.
Tesla
Gucci
Intensive distrubution
A distribution strategy in which the products of a company are made available to customers in as many places as possible.
Bottled water (Nestle)
Soft drinks (coca-cola)
specialty
A distribution strategy where one store corresponds to a specific niche or category respectively. Offering a narrow range of products that target a specified consumer.
Pet smart
Sephora
Importers
A person or company that brings in goods from another country for sales
Dollar tree
The Home depot
Retailors
The sale of goods or service from a business to a consumer. A retail transaction handles small quantities of goods. Retail transactions are not online transactions; goods must be sold from a single point directly to a consumer.
Best Buy
H and M
Wholesalers
A company (or person) that sells products in large quantities at low prices.
Target
Costco Wholesale
Indirect distrubution
Customer makes a deal with a distributor to get product through various middle men instead of directly reaching out to customers.
Lowes
Amazon
Direct distrubution
A direct distribution channel allows the manufacturer to deal directly with its customers. Direct distribution is when a company manufactures products and sells them through an online website