DEVELOPING THE MARKETING MIX

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Dyslexia_WH-questions

por Alyssa Leone

UX Design

por Balazs Michnay

INDUCCIÓN

por JHON EYDER GAVILAN ROJAS

PQM201B

por Mark Philbrick

DEVELOPING THE MARKETING MIX

4Cs

Communication

Convenience

Cost to the customer

Customer needs and wants

Product

Returnes

Warranties

Servises

Sizes

Packaging

Brand name

Features

Design

Quality

Product variety

Price

Credit terms

Payment period

Allowances

Discount

List price

Promotion

S

Sales promotion

coupons, point-of-purchase materials, samples, signs, catalogs, novelties, circulars

Personal selling

Mass selling

P

Publicity

A

Advertising

Place

Logistics

Transportation

Inventory

Locations

Assortment

Coverage

Channels

channel of distribution

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