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Type in the name of your marketing plan.
A mission statement consists of three components: key market, contribution and distinction. Take your time and define each of them.
What makes the product unique or why the audience should buy it over another?
What does your product or service do to contribute to society?
Define your the target audience. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.
Collect information about the consumers, target markets and the clients of your company to assess how effective and popular your product or service is.
Identify the weaknesses of your competitors. Choose from the list or add others.
Know your competitors and improve your business' performance.
Determine what you need to know about your consumers.