4 p's costco

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CX at Big Box Retailers: A Study of Costco in the U.S.

Szerző: Melissa Caruso

Role of sale in Marketing

Szerző: Darryn Howes

Walmart

Szerző: Stephanie Song

coca-cola

Szerző: Sam Bourdeau

served well prepared/experienced employees.

20% are luxury product

higly educated

over all low price but products are on bulk

stores are developed for costumers to wonder around

Floating topic

Kirkland brand Costco's private brand

they understand the consumers.

they fave you a lot of samples to keep you long in the stores.

store are designed to wonder

pricing strategy

4 p's costco

Product

Price

Promotion

Place