a Darya Gorbashova 7 éve
307
topic
The text delves into various aspects of revenue generation and analysis in the hospitality industry. It highlights the importance of different online sales channels, such as metasearch engines and online travel agencies (
Megnyitás
room revenue type of rates weelday/weekend rate different price for the days(seasonality) offered to online travel agencies frequent traveller rate offered to loyal guests wholesaler rate offered for tour operators or wholesalers providing volume sales corporate rate offered to companies that provide frequent business for the hotel plans package plan - rate offered as part of an event day rate rate offered for less than an overnight stay or out by 5 pm family rate rate offered to parents staying in the same room with children group rate offered to the members of a group, meetings, convention commercial rate reduced rates offered to frequent guests rack rate full price room rate, bar, FIT rate online sales channels gds abacus galileo travelport sabre worldspan amadeus metasearch direct rooms tripconnect google hotel finder tripadviser kayak trivago wholesaler miki sunhotels tourplan tranchotel tourice gta neckerman ota szallas.hu orbitz.com hrs.com agota.com expedia.com booking.com revenue R*Q differentation(type of rates) public confidential OTA, GDS wholesaler corporate individual, FIT seasonalities,low,shoulder, high, peak, weekly room size, view, type, equipments traditional pricing BAR - best available rate BAR*room types modfiers room revenue analysis/kpi revpor room rev/rppms sold revpar room revenue/av room(occ%)*adr average length of stay guestnight/#of guests guest fi guestnights/sold rooms guests guest*alos room sales net-gross sold room*adr average room revenue/sold rooms occupancy% sold room*avail*100 sold room avail room*occ% available room built room*operating days pricing methods investment bottom up pro mile investment cost per room/1000 investors point of view yield profit maximization in case of perishable product price difference competition position competitor analesys demand segmentation, target groups expected size of demand costs breakeven - minimum high proportion of fixed costs influencing factors guest satisfaction, comments, rankings, awards market position, market share, marketing goals concept, quality, services, phisical conditions, topic competition, competitors’ rates location (country, region, city), visibility, view, attraction theoretical background role of price cover costs, gain profit, ROI, refer market position price politics tools of differentiation, types price system policies, regulations, VAT
