によって diana potosi 13日前.
24
Electronic
Commerce
Electronic commerce involves various types of transactions between businesses, consumers, and governments. B2B refers to transactions where companies sell products or services to other companies, such as industrial material suppliers.
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Electronic
Commerce social media trends Live shopping Buy products during live broadcasts. Personalized advertising Ads targeted to specific audiences based on their behavior Augmented reality Try products virtually to improve the online shopping experience. Influencers Marketing through content creators to promote products. Short and Live Videos Using dynamic content and live streams to promote products. social commerce Buy direct from platforms like Instagram and TikTok. Advantages of
Electronic Commerce Inventory Management Efficiency
Less losses due to unsold products. Better control through technological tools. Personalization of
the Customer Experience
Better adaptation to customer needs
Using data to recommend products Availability 24/7 Allows purchases at any time Businesses do not have limited hours Reduction of Operating Costs Reduction in personnel and rental costs. Less need for physical stores. Global Market Access Reach customers in different time zones. Global expansion without geographical barriers. Business Models in Electronic Commerce
Affiliate Model Sellers earn a commission for referring other buyers.
Example: Blog affiliate programs, Amazon Associates.
Market Model Platforms where buyers and sellers interact
Example: Amazon, eBay
Advertising Model Revenue comes from advertisements presented to users.
Example: Google, Facebook. Subscription Model Customers pay a recurring fee for access to products or services.
Example: Netflix, Spotify.
Types of Electronic Commerce according to
Customers B2G (Business to Government) Companies that sell products or services to governments.
Example: Public tenders, infrastructure contracts. C2C (Consumer to Consumer)
Consumers who sell to other consumers
Example:eBay, MercadoLibre, Wallapop. B2C (Business to Consumer) Companies that sell directly to consumers
Example: Amazon, online clothing stores B2B (Business to Business) Companies that sell to other companies
Example: Industrial materials suppliers
