Mulquatro for marketers

The marketing workspace, from strategy to execution

Research the market, shape the strategy, brief the team, plan the content, and present it, without rebuilding the plan in another tool.

Start free See how it works
One file, four viewsImports 14 formatsInvite external collaborators
Product launch campaign mind map in Mulquatro, with Audience, Message, Channels and Deliverables branches
The same product launch campaign in Mulquatro's outline view
The same product launch campaign in Mulquatro's Gantt chart view, with tasks and dependencies
The same product launch campaign presented as slides in Mulquatro
The problem

Ask a marketer where the work lives and you'll get four answers.

The annual plan is a deck from January that stopped being true in March. The personas are older than that and nobody opens them. The brief is a doc with comments from spring. The calendar is a spreadsheet with three tabs and a colour key nobody remembers agreeing to.

That isn't really a tooling failure. It's what happens when the thinking and the doing get done in different places. Every handoff drops the reasoning behind it, and by week three you're relitigating decisions you already made.

Mulquatro holds the whole span: the strategy, the reference material your team keeps returning to, the briefs, and the dated plans you run from. One file, four views, nothing re-keyed.

Workflows

Workflows marketers run with Mulquatro

Four stages, one file. The ideas you capture in the first stage are the same branches you're running from in the last.

Strategy map screenshot Capture Idea organization

Marketing strategy

Run the strategy session without anyone judging too early. Every angle, positioning idea and channel goes on the canvas, then you cluster what's related and cut what isn't. The ideas that survive don't get retyped somewhere else. They become the plan.
Research map screenshot Store Knowledge management

Customer & competitor research

A persona nobody opens is an opinion with a stock photo attached. Build personas and competitor teardowns as something the team can navigate, covering pains, objections, market gaps and the language customers actually use, kept beside the strategy they inform.
Templates

Templates built for marketers

Open one, rename the branches, and you have a working draft before the kick-off call ends.

Customer Journey Map template
Audience & funnel

Customer Journey Map

Awareness through consideration, purchase, retention and advocacy, with a touchpoint under every stage. Drops into the audience branch to ground the brief in how buyers actually move.

Open template →
Marketing Action Plan template
Product launchning

Marketing Action Plan

Marketing activities, market research, mission statement, USP and budget radiating from one centre. A strong skeleton when the brief needs to double as the plan.

Open template →
Content Writing template
Content & messaging

Content Writing

Maps every asset type (landing pages, ads, newsletters, social posts) off a central content idea. Useful for briefs where the message has to flex across many formats.

Open template →
SEO-friendly blog post template
SEO & organic

Write an SEO-friendly blog post

Focus keyword at the centre, with title, outline, readability, meta and table-of-contents branches. For content-led campaigns where organic search is a core channel.

Open template →
Instagram Feed Planner template
Social media

Instagram Feed Planner

Plan the grid before you post: what runs when, and how each post ladders back up to the campaign. A fast starting point for the social branch.

Open template →
Marketing Tools template
Martech stack

Marketing Tools

The stack at a glance: social, automation, project management, SEO and more, each with its purpose. Pin it next to the brief so everyone knows where work actually happens.

Open template →
See all marketing templates →
Features

Features marketers care about

The one that ends re-keying

One workspace, four shapes

Marketing work doesn’t keep the same shape from start to finish. It begins as ideas and research, develops into a structured plan, turns into assigned work with deadlines, and eventually becomes something the team shares or presents. When each stage happens in a different tool, context gets lost at every handoff.

4 views 1 file
One switch.

Mind map

Outline

Gantt chart

Presentation

Real-time co-editing

Bring strategists, researchers, content teams, designers, and stakeholders into the same workspace. Develop marketing strategy, compare customer and competitor insights, shape briefs, and keep plans aligned as the work evolves..

Guest editing

Most marketing teams aren't a fixed roster. Invite agencies, freelancers, clients, and subject-matter experts to contribute without adding them to your core team. They can review, comment, update, and help move plans forward in the same shared workspace.

Task management

Turn strategy, research findings, and content ideas into assigned work with owners, dates, priorities, dependencies, and progress. Move from planning to execution without rebuilding everything in a separate project tool.

AI text-to-map

Paste in the positioning statement, a rough brief or any other plain text (even a document) and get a structured first draft in seconds. Starting from something wrong and specific beats starting from an empty canvas.

Present the live plan

Present the latest strategy, customer research, or content roadmap, directly from the workspace. Continue editing the same source after the meeting, or download it to PowerPoint or PDF.

Does this replace your project tracker?

Only if you want it to.

Mulquatro owns the stretch between the first idea and the agreed plan, the part that usually ends up in docs and spreadsheets because nothing else quite fits it. Some teams stop there: they plan, brief and align in Mulquatro, then hand the agreed tasks to whatever tool their standups already run on. Others keep the whole plan here, because owners, dates, dependencies and progress are already sitting on it.

Both are normal. What you don't do is plan in one place and then rebuild the same thing somewhere else.

Getting your work in

Not a migration project. Mulquatro imports 14 formats, including the Excel plan you've been maintaining, Microsoft Project files, Markdown and every major mind mapping tool. Or paste a plain-text outline and let it build the structure for you.

Mulquatro.mom MindManager.mmap Freemind.mm Mindmeister.mind XMind.xmind Bubbl.us.xml SimpleMind.smmx iThoughts.itmz Text.txt Markdown.md MS Project.xml Excel.xlsx OPML.opml Paste plain text
Get started

Bring your marketing work into one visual workspace.

Get the thinking down, shape it into a plan your team can run, and stop retyping the same plan into different tools.

Start free Contact sales

Getting started

01

Open a template

Start with a template for marketing strategy, customer research, campaign planning, content planning, or briefs, or open a blank workspace.
02

Bring your plan in

Import the spreadsheet you already maintain, paste an outline and let Mulquatro build the structure, or attach documents straight onto the diagram.
03

Share the link

Invite colleagues, freelancers, agencies, and clients to contribute, review, and coordinate the work from one shared source.

Same workspace, a different job

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