The Success of the Marketing Plan

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CHAPTER 14 CONSUMER DECISION PROCESS AND PROBLEM RECOGNITION

由Clarissa Villegas

Futures Wheel

由Amy Spielmaker

Achievement charts

由Janice Leung

The Ultimate Marketing Strategy - Making Customers Come to You

由Andrew Shuttleworth

Future plan

Document your marketing plan. It helps in measuring the performance

formulate a strategy

use your data

The Success of the Marketing Plan

Prepare Your Marketing Plan

Marketing Agency

Marketing Consultant

Implement

B. Contingency plan

A. Marketing plan

Be in touch with the people involved

Be in touch with the market

Follow up

the customer feedback

Are they satisfied with it, or was it a disappointment to them?

But what is the reaction of your customers?

Explore Other Opportunities

Innovation

New Ideas

Variety

Analyse Yourself

I want to achieve

how many man hours can you dedicate to this campaign

Budget

Analyse Your Competitor

Uour sales strategy

Their price

Their products

Who are you?

Analyse Your Customers

your customers are your best consultants

Opinions

Preferences

Tastes

Explore

Technological Advancement

Government Involvementema

Future Expectations

Trends of Industry

8 steps for the success of a marketing plan