Categories: All - marketing - competitors - risk - objectives

by Marina Stukalova 3 years ago

407

Strategic marketing

A comprehensive approach to strategic planning involves several key components, each contributing to the overall success of an organization. Establishing a well-defined timetable and a detailed budget are foundational steps.

Strategic marketing

Strategic plan

Marketing mix

The positioning of products

Target markets

Objectives

Selling plan

Risk assessment

Timetable

Expenditures and budgets

Strategic marketing

Other analyses

Internal audit

business practices and mission
competitive position
business process
distribution channels
customers and service

External audit

critical factors
market trends
competitors
market

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