Categories: All - marketing - product - price - place

by englishmentorlt englishmentorlt 5 days ago

11

The markrting mix 4Ps

The marketing mix, often referred to as the 4Ps, comprises four key elements that businesses use to ensure their offerings meet customer needs and preferences effectively. These elements are product, price, place, and promotion.

The markrting mix 4Ps

The markrting mix 4Ps

PROMOTION

Personal promotion
Sales promotion
incentives
Advertising
Publicity
Press coverage

PLACE

Producers
Retailer

Wholesaler

end user

merchants

Delivery arrangements
Inventory size
Points-of-sales
coverage of the martket

PRICE

Discounts
Volume of sales
List price

PRODUCT

life-cycle
benefits
feature
size and packaging
brand name
Quality
Design
reputation
Subtopic
reliability
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