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Empathy Map Canvas

Empathy Map Canvas

This simple empathy map template helps you identify 4 areas of information about a user persona: what this type of user/customer thinks, says, feels, and does. Fill it out and use the overview to improve your brand, product/service, and processes.

Empathy Map Canvas

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About this template

Empathy map (simple) template

Udentifying the user persona for your brand/business is one of the most important aspects. Why? Because knowing who your users/customers are is the starting point for a successful marketing and business strategy.

Use this predesigned template to create the empathy map and upgrade your business strategy!

PERSON A

The empathy map template is a visual tool used to identify and elaborate information about user personas.


Write the user persona name/group or any identifier you think is suitable to describe this user/group of users.

FEELS

This is how 'Person A' feels. This category is all about how your product or service makes Person A feel. It is the emotional state with the interaction between Person A and your brand.

Add how this person feels

SAYS

This is what 'Person A' says. The key points here are about expression and saying what Person A is thinking.

Add what this person says

DOES

This is how 'Person A' actually does. This category refers to actual actions.

Add what this person does

THINKS

This is how 'Person A' really thinks. These internal thoughts are usually not expressed or shared, they are kept in the Person A's mind.

Add what this person thinks

Why use a Mulquatro mind map template?

Every Mulquatro template opens with its structure already in place: descriptive topics, guiding notes attached to the branches where people usually get stuck, and a default shape that new topics inherit. Edit it in the browser, switch it to a concept map, outline or Gantt chart without redrawing anything, and export it in more than twenty formats. See how mind map templates work, or browse the full gallery by category.